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Through
marketing support, business development assistance, and relationship- building,
Authentic Panama intends to achieve these goals: 1.Strengthen the image of Panama as a tourism destination 2.Provide market access to small tourism businesses that find it difficult to connect to the market 3.Create linkages between Panama’s leading tour operators and accommodation providers to promote and sell sustainable tourism 4.Provide services to small businesses to help improve their tourism product 5.Increase the number of paying visitors to Panama’s national parks 6.Reduce the pressure on the parks’ natural resources by providing alternative income opportunities for local communities |
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